At Gro Clock®, we believe that a good night’s sleep is the foundation for a child’s growth and development. As parents ourselves, we understand the challenges of establishing healthy sleep habits and getting little ones to sleep through the night. That’s why in 2010, we set out to create an innovative sleep training tool that would help children understand when it’s time to sleep and when it’s ok to get up.
The result of years of research and testing is our beloved Gro Clock® Sleep Trainer – the iconic bedside clock with a friendly glow and face that little ones love. With its simple approach that encourages independent sleep, the Gro Clock has become a sleep staple in households worldwide, helping over 1 million children learn to self-settle at bedtime.
Our Story
The Gro Clock story begins in 2010 when we launched our very first sleep trainer on Kickstarter. Designed by our founder Ben, the original Gro Clock used light effects to indicate when it was time to sleep or get up. It was an instant success with parents and flew past its crowdfunding target.
Encouraged by the amazing response, we moved from Ben’s kitchen table to a small office and got to work refining the Gro Clock based on feedback from our early backers. We added new features like nap time and morning sounds, tested it with sleep consultants, and made the user interface even more intuitive.
In 2011 we were ready to introduce Gro Clock to the world. Brightly colored and egg-shaped, our iconic design was an instant hit with children who loved having their own special bedside clock. And parents raved about how the simple sleep and wake cues helped establish a clear bedtime routine.
Seeing the remarkable impact Gro Clock had on sleep challenges, we knew we were onto something big. As demand grew, we expanded our team and operations to make Gro Clock accessible to more and more families.
Growth & Innovation
Today, the Gro Clock Sleep Trainer remains our flagship product. While the original design is still going strong, we’ve continued to innovate with new editions like Gro Clockman and the Gro Egg.
We’ve built out a whole range of sleep training clocks tailored for different ages and stages:
- Gro Clock Toddler – With nap and morning indicators plus adjustable volume for little ones aged 18 months to 5 years.
- Gro Clock Original – Our classic model for children 3 years and up.
- Gro Clock Pre-School – stepping stone to an alarm clock for ages 4+.
- Gro Clockman – Superhero twist on the classic Gro Clock to appeal to kids.
- Gro Egg – All-in-one sleep, temperature, and light clock.
Our focus has always been on creating sleep trainers that work while resonating with children. We conduct in-house testing and work with paediatric sleep consultants to make sure the science is sound. Vibrant colours, fun shapes, and engaging characters ensure the clocks connect with little ones. The result is a suite of sleep training tools that parents and children love.
Beyond sleep training clocks, we’ve expanded into nightlights, alarm clocks, and digital audio monitors. Our aim is to support children’s sleep at every age and stage. While our product line has grown, our mission remains the same: to give parents helpful, innovative tools that build healthy sleep habits for life.
Giving Back
As part of our commitment to supporting children’s sleep, we’ve partnered with nonprofits to donate Gro Clocks to families in need. In 2013, we launched The Gro Clock Trust, our official fundraising arm. The Trust runs campaigns to provide Gro Clocks to children’s hospitals, domestic violence shelters, foster care facilities, and low-income households.
Our annual GroSleepWeek campaign also raises money to donate Gro Clocks while providing sleep resources and support to parents. We truly believe that every child deserves a good night’s sleep, so we’ll keep working to make that possible.
Our Team
While our founder Ben is still actively involved, Gro Clock has grown from a solo project into a team of over 40 passionate professionals. We have experts in child psychology, quality testing, product design, manufacturing, and more. And at our core, we’re still a group of moms and dads on a mission to help kids sleep better.
Our diverse team brings a wealth of experience in areas like:
- Paediatric sleep research – Making sure our tools align with evidence-based techniques.
- UX and product design – Creating appealing, intuitive products tailored to children.
- Digital media – Developing engaging content and resources for parents.
- Engineering and manufacturing – Building high-quality products from concept to reality.
- Sales and distribution – Getting our sleep solutions into retailers across the globe.
We’re parents, not just product designers. Our team tests every product on their own children. We live and breathe healthy sleep habits with our own families. This gives us a unique insider perspective when developing new sleep tools.
As a team, we share a passion for helping children and empowering parents. We’ve built an inclusive, flexible work culture where innovation thrives. And we have a whole lot of fun along the way! When it comes to sleep, we’re serious – but we don’t take ourselves too seriously.
Our Commitment to Quality
We take pride in making best-in-class sleep products backed by rigorous testing and safety checks. Our full compliance with EU regulations means you can trust Gro Clock products are made to the highest safety standards.
We control every stage of the production process to ensure complete quality control. Here’s a behind-the-scenes look:
- In-house R&D – All products go through extensive in-house testing before reaching the prototype phase.
- Third-party testing – Safety testing and checks are conducted by independent certified bodies.
- Careful component selection – We source top-quality parts from audited suppliers.
- Hands-on oversight – Our team closely manages the full manufacturing process.
- Final safety checks – No product goes out until it passes our stringent safety tests.
Beyond safety standards, we’re committed to sustainability. We aim for energy-efficient production and use certified organic materials whenever possible.
As members of the British Baby Products Association, we adhere to their Code of Practice on safety. And we play an active role in shaping industry standards around sustainability and social responsibility.
Supporting Parents
Helping children sleep better means supporting parents too. That’s why we provide plenty of free resources like:
- Sleep training guides and routines
- Articles and advice on common sleep issues
- Regular tips and updates through our blog and newsletter
- Exclusive offers and discounts to help parents save
- Strong customer support via phone, email, and social media
We also love connecting with parents through our social media community on Facebook, Instagram, and Twitter. We share fun sleep facts, candid parenting conversations, and plenty of motivation!
At Gro Clock, we see parents as partners. Feedback from our community helps shape all we do – from product design to the resources we share. Together, we can nurture healthy sleep for a lifetime.
We can’t wait to see what the future holds! For over a decade, our incredible community of parents and partners has inspired us daily. As we continue to grow, our mission remains unchanged: Helping children sleep, and parents rest. We’re so grateful you’ve joined us for the journey ahead.
Sweet dreams,
The Gro Clock Team
